This summer, two of the best-known combatants in this fight signed a surprising truce, with a big tissue maker promising to do better. But the larger battle goes on -- the ultimate test of how green Americans will be when nobody's watching.
"At what price softness?" said Tim Spring, chief executive of Marcal Manufacturing, a New Jersey paper maker that is trying to persuade customers to try 100 percent recycled paper. "Should I contribute to clear-cutting and deforestation because the big [marketing] machine has told me that softness is important?"
He added: "You're not giving up the world here."
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1 comment:
Yeah, it's only 5% of all paper use, but nothing is too small to escape the notice of the environazis.
How 'bout we just use our left hands, like certain other cultures? Then there would be no paper at all!
When I see Greenspeace spokesthings with brown left fingernails, I'll consider it.
-S
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